Magnum Pro

InterContinental · Hyatt · Marriott

A regional loyalty-program promotion for three major international hotel chains spanning 73 hotel properties across 13 Asian countries.

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Overview

A regional loyalty-program promotion for three major international hotel chains — InterContinental, Hyatt and Marriott — spanning 73 hotel properties across 13 Asian countries, including China, Vietnam, the Philippines, Thailand, Singapore and Malaysia.

The campaign promoted in-restaurant loyalty systems — Club InterContinental Icon, Club Marriott and DineHyatt — combining digital strategy, landing pages, paid media, analytics and on-site staff training.

Client
InterContinental · Hyatt · Marriott
Location
East Asia
Category
Restaurants
What We Did

Scope of Work

01Digital strategy
02Landing page creation & optimization
03Google Ads campaigns
04Meta Ads (Facebook & Instagram)
05Google Analytics & remarketing
06Email list building
07Staff training
Results

The Numbers

0%
Increase in loyalty card sales
0%
Increase in website conversions
0%
Reduction in customer acquisition cost
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