InterContinental · Hyatt · Marriott
A regional loyalty-program promotion for three major international hotel chains spanning 73 hotel properties across 13 Asian countries.
A regional loyalty-program promotion for three major international hotel chains — InterContinental, Hyatt and Marriott — spanning 73 hotel properties across 13 Asian countries, including China, Vietnam, the Philippines, Thailand, Singapore and Malaysia.
The campaign promoted in-restaurant loyalty systems — Club InterContinental Icon, Club Marriott and DineHyatt — combining digital strategy, landing pages, paid media, analytics and on-site staff training.
Services used in this project: Search Ads, Social Media (SMM) and Digital Marketing. Industry: Restaurants.
- Client
- InterContinental · Hyatt · Marriott
- Location
- East Asia
- Category
- Restaurants
Scope of Work
The Numbers
How hotel loyalty program marketing works across 13 markets
This case suits hotel groups selling dining memberships rather than room nights. Restaurants, guest mix and language differ by property and by country, so one regional message would not have carried. We built one strategic frame, then localized landing pages and Google Ads by market. Reporting stayed centralized, so the group could compare all 73 properties on the same numbers.
A common mistake in hospitality marketing across Asia is selling the card as a discount. We positioned it as access instead. Staff training closed the loop offline, giving restaurant teams one consistent way to explain the benefit at the table. Paid media, analytics and floor-level coaching together are what make hotel loyalty program marketing hold up. We use the same approach with hotel and restaurant clients in Dubai.
Our Services
Start Your Project
Ready to grow your business? Get in touch and we'll build a custom strategy across marketing, business consulting and AI solutions — tailored to your goals.