Paralife

Paralife is a cinematic alternative music project with its own characters. Its website describes it as a project where music, memory and visual storytelling become one experience. The tagline is "Less Noise. More Life." Every track is written, composed and performed by human artists. The project states that it uses no AI-generated music and no artificial vocals.

We handle the full digital marketing strategy and the brand launch of Paralife, a virtual music group aimed at Western markets. The work covers social media, content strategy and paid promotion: campaigns in Meta Ads and YouTube promotion through Google Ads.

The single "Stealing Time" came out in 2026. It is on Spotify, Apple Music, Amazon Music and YouTube Music. The official music video is on YouTube.

The project's website has the streaming links, the video and a Memory Cinema section, which the project calls the symbolic place where music, stories and memory meet. It also has an early access list: people who leave their email hear an unreleased Paralife track and see an unreleased video with one of the characters before the public release. The site links to the project's pages on Instagram, TikTok, YouTube and Facebook.