Chalet Berezka
Comprehensive marketing for Dubai's iconic Russian restaurant: social media management on Instagram, website development and maintenance, ongoing marketing support, Google Ads and TikTok.
Our team has been the marketing partner of Chalet Berezka — one of the most popular Russian restaurants in Dubai — since 2021.
We deliver full-cycle digital marketing: social media management and targeted advertising across Instagram, Facebook and TikTok, website development and maintenance (berezka.ae), a dedicated online delivery storefront, brand guidelines, and the design and content of the mobile app.
Services used in this project: Social Media (SMM), Search Ads and Web Development. Industry: Restaurants.
- Client
- Chalet Berezka
- Location
- Dubai, UAE
- Category
- Restaurants, Delivery
- Website
- berezka.ae↗
Scope of Work
The Numbers
What made this restaurant marketing case study in Dubai work
Read this restaurant marketing case study in Dubai as one system, not three campaigns. Delivery revenue up 300%, attendance up 200% and website traffic up 500% moved together for a reason. The site and the online delivery storefront were built to take the order, so more visits became more orders.
Organic and paid content came from one engine. Instagram for restaurants has to do two jobs: make the dish worth ordering and make the room worth crossing the city for. TikTok ads in Dubai carry a looser, faster register, so the same shoot was cut differently for the feed, the ad account and the delivery menu.
Continuity is the other half. A partner working with the venue since 2021 plans the year rather than reacting to it: slow summer weeks, the winter season and Russian- and English-speaking guests each need a different mix of content, budget and delivery promotion.
Our Services
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