Cataleya Flowers
Brand identity, website development, Instagram growth and paid advertising for a premium flower delivery service in Dubai.
Cataleya Flowers is a premium flower delivery brand in Dubai. We built the full digital foundation for the business, from the online storefront to the systems that run it behind the scenes.
The work spanned website design and development, CRM setup and business process automation, and performance marketing across targeted Instagram advertising and Google Ads, so orders, operations and demand all run as one.
Services used in this project: Web Development, CRM Automation, Social Media (SMM) and Search Ads. Industry: E-commerce.
- Client
- Cataleya Flowers
- Location
- Dubai, UAE
- Category
- E-commerce
- Website
- cataleya.ae↗
Scope of Work
What this e-commerce marketing case study in Dubai shows
Flowers sell on occasion and urgency: a birthday tonight, an anniversary tomorrow, a lobby arrangement refreshed every Monday. A flower delivery website has to carry that: cutoff times, delivery zones, gift messages. Cataleya serves B2C buyers and B2B accounts, so the storefront needed both paths, and it had to read naturally to customers searching in English and in Russian.
CRM automation takes over after checkout. An order becomes a tracked deal, a delivery slot is assigned, and repeat clients stay one record, not a scattered chat history. Instagram ads and Google Ads then work against that data, so gifting peaks and quiet summer weeks are read from real orders. Orders, not likes, decide where budget goes. That is what this e-commerce marketing case study in Dubai is built on.
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