InterContinental, Hayatt, Marriott

Location: Asia
Type: International network
Segment: Hotels
Promotion of hotel loyalty programs

the client

About

The world's largest hotel chains are InterContinental, Hayatt, and Marriott. In total, 73 facilities in 13 Asian countries participated in the promotion.

Task

Promotion of loyalty systems "Club Icon InterContinental", "Club Marriott", "DineHayatt" in restaurants of hotel chains in the Asia-Pacific region: China, Vietnam, Philippines, Thailand, Singapore, Malaysia, etc.

Tools

Instagram Facebook and Google Ads advertising channels (Facebook & Instagram) were used in the promotion, and Google Analytics was enabled.

Traffic was generated to existing landing pages, and new landing pages were developed - convenient and effective landing pages for each specific object.
43
Sales of loyalty cards have increased
67
The number of conversions on the site has increased
%
%
%
55
The cost of attracting a client has decreased

Results

In this project, Magnum (JetPRO) agency acted as a partner of the InterContinental, Hayatt, and Marriott hotel chains in digital marketing. During the work, a voluminous range of marketing work was carried out - a digital strategy was developed, landing pages for traffic were created, advertising campaigns in Google Ads and Meta Ads were created, remarketing and mailing bases were formed. In parallel with the promotion, the agency's specialists conducted training for the customer's employees.

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